/*
Theme Name: Rollout 2026
Theme URI: https://rolloutmarketing.com/
Description: Rollout Marketing 2026 child theme for Hello Elementor. Ships the landing page as the front page and a matching blog (index, single, archive, search) built on the same design system. Elementor and Elementor Pro Theme Builder keep working for all other pages.
Author: Rollout Marketing
Version: 1.0.0
Template: hello-elementor
License: GNU General Public License v2 or later
Text Domain: rollout-2026
Tags: one-column, custom-colors, custom-menu, featured-images, blog
*/

/* =========================================================
   1. DESIGN SYSTEM  (shared by the landing page and the blog)
   ========================================================= */
:root{
  --black:#0B0B0B;
  --ink:#161616;
  --white:#FFFFFF;
  --paper:#F7F6F3;
  --orange:#FF6600;
  --orange-dark:#E55A00;
  --gold:#F79C03;
  --red:#E41510;
  --gray:#6E6E6E;
  --gray-light:#A8A8A8;
  --line:rgba(11,11,11,.12);
  --line-dark:rgba(255,255,255,.14);
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{font-family:'Montserrat',sans-serif;background:var(--white);color:var(--black);line-height:1.6;font-size:17px;-webkit-font-smoothing:antialiased;overflow-x:hidden}
html{overflow-x:hidden;max-width:100%}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
ul{list-style:none}

/* ---------- type ---------- */
.display{font-weight:800;text-transform:uppercase;letter-spacing:-.015em;line-height:.96}
.h-xl{font-size:clamp(2.3rem,4.8vw,4rem)}
.h-lg{font-size:clamp(2rem,4.6vw,3.6rem)}
.h-md{font-size:clamp(1.4rem,2.6vw,2rem);font-weight:800;text-transform:uppercase;letter-spacing:-.01em;line-height:1.1}
.lead{font-size:clamp(1.02rem,1.5vw,1.22rem);line-height:1.65;font-weight:500}
.eyebrow{display:inline-flex;align-items:center;gap:.6rem;font-weight:800;text-transform:uppercase;letter-spacing:.18em;font-size:.78rem}
.rule-top::before{content:"";display:block;width:54px;height:5px;background:var(--orange);margin-bottom:1.3rem}
.payoff .rule-top::before{margin-left:auto;margin-right:auto}
.hl{position:relative;white-space:nowrap;z-index:1}
.hl::after{content:"";position:absolute;left:-2%;right:-2%;bottom:.04em;height:.34em;background:var(--orange);z-index:-1;transform:skew(-8deg)}
.hl-gold::after{background:var(--gold)}
.on-dark{color:var(--white)}

/* ---------- layout ---------- */
.wrap{max-width:1180px;margin:0 auto;padding:0 28px}
section{padding:104px 0}
.dark{background:var(--black);color:var(--white)}
.paper{background:var(--paper)}

/* ---------- buttons (squared, on-brand) ---------- */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:.55rem;font-family:'Montserrat',sans-serif;font-weight:800;text-transform:uppercase;letter-spacing:.08em;font-size:.86rem;padding:1.05rem 1.9rem;border:2px solid transparent;border-radius:0;cursor:pointer;transition:transform .15s ease,background .15s ease,color .15s ease,border-color .15s ease}
.btn-orange{background:var(--orange);color:var(--black);border-color:var(--orange)}
.btn-orange:hover{background:var(--orange-dark);border-color:var(--orange-dark);transform:translateY(-2px)}
.btn-ghost{background:transparent;color:var(--white);border-color:rgba(255,255,255,.5)}
.btn-ghost:hover{border-color:var(--white);transform:translateY(-2px)}
.btn-black{background:var(--black);color:var(--white);border-color:var(--black)}
.btn-black:hover{transform:translateY(-2px);background:#1d1d1d}
.btn-arrow{display:inline-block;transition:transform .15s ease}
.btn:hover .btn-arrow{transform:translateX(4px)}

/* ---------- nav ---------- */
.site-nav{position:fixed;top:0;left:0;right:0;z-index:100;background:rgba(11,11,11,.92);backdrop-filter:blur(10px);border-bottom:1px solid var(--line-dark)}
.nav-inner{max-width:1180px;margin:0 auto;padding:0 28px;height:74px;display:flex;align-items:center;justify-content:space-between;gap:1rem}
.logo{display:flex;align-items:center;gap:.7rem;color:var(--white);flex:none}
.logo svg{width:34px;height:34px;flex:none}
.logo-word{display:flex;flex-direction:column;line-height:1}
.logo-word .top{font-weight:900;font-size:1.18rem;letter-spacing:.04em}
.logo-word .top span{color:var(--orange)}
.logo-word .sub{font-weight:600;font-size:.55rem;letter-spacing:.42em;color:var(--gray-light);text-transform:uppercase;margin-top:3px}
.nav-links{display:flex;align-items:center;gap:2rem}
.nav-links a{color:rgba(255,255,255,.78);font-weight:600;font-size:.86rem;text-transform:uppercase;letter-spacing:.1em;transition:color .15s}
.nav-links a:hover{color:var(--orange)}
.nav-cta{padding:.7rem 1.3rem;font-size:.78rem}
@media(max-width:900px){.nav-links a:not(.nav-cta){display:none}.nav-links{gap:.7rem}}
.btn{white-space:nowrap}
.nav-cta{flex:none}
.cta-mini{display:none}
@media(max-width:560px){
  .nav-inner{padding:0 14px;gap:.4rem}
  .logo{min-width:0}
  .logo img{height:26px!important;max-width:100%}
  .nav-links{gap:.35rem}
  .nav-cta{padding:.55rem .75rem;font-size:.62rem;letter-spacing:.02em}
  .cta-full{display:none}
  .cta-mini{display:inline}
}
.nav-burger{display:none;background:none;border:0;cursor:pointer;padding:.4rem;flex:none}
.nav-burger span{display:block;width:22px;height:2px;background:var(--white);margin:5px 0;transition:transform .2s ease,opacity .2s ease}
.nav-menu{display:none}
@media(max-width:900px){
  .nav-burger{display:block}
  .nav-menu{position:absolute;top:74px;left:0;right:0;background:rgba(11,11,11,.97);border-bottom:1px solid var(--line-dark);flex-direction:column;padding:.4rem 0 .9rem}
  .site-nav.open .nav-menu{display:flex}
  .nav-menu a{padding:.8rem 28px;color:rgba(255,255,255,.85);font-weight:700;font-size:.9rem;text-transform:uppercase;letter-spacing:.1em}
  .site-nav.open .nav-burger span:nth-child(1){transform:translateY(7px) rotate(45deg)}
  .site-nav.open .nav-burger span:nth-child(2){opacity:0}
  .site-nav.open .nav-burger span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}
}

/* ---------- hero ---------- */
.hero{position:relative;background:var(--black);color:var(--white);padding:164px 0 96px;overflow:hidden}
.hero-bg{position:absolute;inset:0;pointer-events:none}
.hero-bg .watermark{position:absolute;right:-60px;bottom:-40px;font-weight:900;font-size:clamp(10rem,24vw,21rem);line-height:1;color:transparent;-webkit-text-stroke:1px rgba(255,255,255,.06);text-transform:uppercase;letter-spacing:-.03em;user-select:none}
.hero-bg .swipe{position:absolute;top:0;left:0;width:46%;height:7px;background:var(--orange)}
.hero-grid{display:grid;grid-template-columns:minmax(0,1.18fr) minmax(0,.82fr);gap:4rem;align-items:center;position:relative}
.hero .eyebrow{color:var(--gold);margin-bottom:1.5rem}
.hero .eyebrow .gt{color:var(--orange);font-size:1.05rem;font-weight:900}
.hero h1{margin-bottom:1.6rem}
.hero .lead{color:rgba(255,255,255,.82);max-width:560px;margin-bottom:2.4rem}
.hero .lead strong{color:var(--white)}
.proof-line{display:flex;align-items:center;gap:.7rem;color:var(--gold);font-weight:700;font-size:.95rem;margin:-1.2rem 0 2.4rem;flex-wrap:wrap}
.proof-line .badge{background:var(--gold);color:var(--black);font-size:.64rem;font-weight:900;letter-spacing:.12em;padding:.32rem .55rem;text-transform:uppercase;flex:none}
.hero-trust{display:flex;flex-wrap:wrap;gap:1.6rem;border-top:1px solid var(--line-dark);padding-top:1.6rem}
.hero-ctas{display:flex;flex-wrap:wrap;gap:1rem;margin-bottom:2.8rem}
.trust-item{display:flex;align-items:flex-start;gap:.55rem;font-size:.82rem;font-weight:600;color:rgba(255,255,255,.75);max-width:200px;line-height:1.45}
.trust-item .tick{color:var(--orange);font-weight:900;flex:none}
.trust-item strong{color:var(--white);display:block;text-transform:uppercase;letter-spacing:.06em;font-size:.78rem}

/* scorecard */
.scorecard{background:var(--white);color:var(--black);padding:1.9rem;position:relative;box-shadow:0 30px 80px rgba(0,0,0,.55)}
.scorecard::before{content:"";position:absolute;top:0;left:0;right:0;height:6px;background:var(--orange)}
.sc-head{display:flex;justify-content:space-between;align-items:center;margin-bottom:1.4rem}
.sc-head .t{font-weight:800;text-transform:uppercase;letter-spacing:.14em;font-size:.72rem}
.sc-live{display:inline-flex;align-items:center;gap:.4rem;font-size:.66rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--gray);border:1px solid var(--line);padding:.22rem .5rem}
.sc-big{display:flex;align-items:baseline;gap:.5rem;margin-bottom:.2rem}
.sc-big .val{font-weight:900;font-size:2.5rem;letter-spacing:-.02em}
.sc-big .chg{font-weight:800;font-size:.82rem;color:var(--orange)}
.sc-cap{font-size:.74rem;font-weight:600;color:var(--gray);text-transform:uppercase;letter-spacing:.1em;margin-bottom:1.3rem}
.sc-bars{display:flex;align-items:stretch;gap:5px;height:122px;margin-bottom:1.3rem}
.sc-bars .bar{flex:1;background:#E9E6DF;position:relative;overflow:hidden}
.sc-bars .bar i{position:absolute;bottom:0;left:0;right:0;background:var(--orange);height:0;border-radius:3px 3px 0 0;transition:height 1.1s cubic-bezier(.2,.7,.2,1)}
.sc-row{display:flex;justify-content:space-between;gap:1rem;flex-wrap:wrap;row-gap:.9rem;border-top:1px solid var(--line);padding-top:1rem}
.sc-stat .v{font-weight:900;font-size:1.18rem}
.sc-stat .l{font-size:.66rem;font-weight:700;color:var(--gray);text-transform:uppercase;letter-spacing:.1em}
.sc-note{margin-top:1.2rem;font-size:.78rem;font-weight:700;text-transform:uppercase;letter-spacing:.08em;color:var(--black);background:var(--gold);display:inline-block;padding:.4rem .7rem}
@media(max-width:980px){.hero-grid{grid-template-columns:1fr}.hero{padding-top:150px}}

/* ---------- CTA contrast: keep orange buttons black-text inside nav/footer link contexts ---------- */
.nav-links a.btn-orange,.foot-links a.btn-orange,.nav-links a.btn-orange:hover,.foot-links a.btn-orange:hover{color:var(--black)}
/* ---------- scorecard chart label + attribution ---------- */
.sc-chart-label{display:flex;justify-content:space-between;align-items:center;font-size:.64rem;font-weight:700;text-transform:uppercase;letter-spacing:.1em;color:var(--gray);margin-bottom:.55rem}
.sc-chart-label .up{color:var(--orange);font-weight:900}
.sc-bars .bar{background:#ECE8DF;border-radius:3px}
.sc-attrib{margin-top:.9rem;font-size:.66rem;font-weight:600;color:var(--gray-light);letter-spacing:.02em;text-align:center;line-height:1.5}

/* ---------- problem ---------- */
.prob-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1.4rem;margin:3rem 0 0}
.prob-card{border:2px solid var(--ink);padding:1.9rem;position:relative;transition:transform .18s ease,box-shadow .18s ease;background:var(--ink);color:var(--white)}
.prob-card:hover{transform:translateY(-5px);box-shadow:8px 8px 0 var(--orange)}
.prob-card .ico{display:block;margin-bottom:1.1rem}
.prob-card .ico svg{width:34px;height:34px;display:block;stroke:var(--orange);fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}
.prob-card h3{font-weight:800;text-transform:uppercase;font-size:1rem;letter-spacing:.04em;margin-bottom:.7rem}
.prob-card p{font-size:.94rem;color:rgba(255,255,255,.75);line-height:1.6}
.pivot{margin-top:3.4rem;text-align:center}
.pivot p{font-weight:800;font-size:clamp(1.25rem,2.4vw,1.7rem);line-height:1.4;max-width:820px;margin:0 auto;text-transform:none}
@media(max-width:900px){.prob-grid{grid-template-columns:1fr}}

/* ---------- guide ---------- */
.guide-grid{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,.9fr);gap:4rem;align-items:center}
.guide-copy .lead{color:rgba(255,255,255,.82);margin:1.6rem 0}
.guide-copy .lead strong{color:var(--white)}
.stamp{display:inline-block;border:2px solid var(--orange);color:var(--orange);font-weight:900;text-transform:uppercase;letter-spacing:.12em;font-size:.8rem;padding:.65rem 1rem;transform:rotate(-1.5deg);margin:1.2rem 0 2rem}
.guide-stats{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--line-dark);border:1px solid var(--line-dark)}
.gstat{background:var(--black);padding:1.3rem 1.1rem}
.gstat .v{font-weight:900;font-size:1.5rem;color:var(--orange)}
.gstat .l{font-size:.7rem;font-weight:700;text-transform:uppercase;letter-spacing:.1em;color:var(--gray-light);margin-top:.3rem;line-height:1.4}
.milestone{position:relative;border:2px solid var(--orange);padding:2.8rem 2.4rem;background:linear-gradient(180deg,rgba(255,102,0,.12),rgba(255,102,0,0) 65%)}
.milestone .kick{color:var(--gold);font-weight:800;letter-spacing:.2em;font-size:.72rem;text-transform:uppercase}
.milestone .big{font-weight:900;font-size:clamp(2.9rem,5.6vw,4.4rem);color:var(--orange);letter-spacing:-.02em;line-height:1;margin:.9rem 0 .5rem}
.milestone .what{font-weight:800;text-transform:uppercase;letter-spacing:.06em;font-size:.98rem;color:var(--white);line-height:1.45}
.milestone .div{height:2px;background:var(--line-dark);margin:1.7rem 0}
.milestone p{font-size:.95rem;color:rgba(255,255,255,.78);line-height:1.65}
.milestone .fine{margin-top:1.4rem;font-size:.74rem;color:var(--gray-light);line-height:1.6}
@media(max-width:980px){.guide-grid{grid-template-columns:1fr}}

/* ---------- plan ---------- */
.plan-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1.4rem;margin-top:3rem}
.step{background:var(--white);border:2px solid var(--black);padding:2.1rem 1.8rem;position:relative;overflow:hidden;transition:transform .18s ease,box-shadow .18s ease}
.step:hover{transform:translateY(-5px);box-shadow:8px 8px 0 var(--black)}
.step .ghost{position:absolute;top:-26px;right:-6px;font-weight:900;font-size:7rem;line-height:1;color:transparent;-webkit-text-stroke:1.5px rgba(11,11,11,.14);user-select:none}
.step h3{font-weight:800;text-transform:uppercase;font-size:1.05rem;letter-spacing:.03em;margin:0 0 .8rem;position:relative}
.step p{font-size:.94rem;line-height:1.65;position:relative}
.step .k{display:inline-block;background:var(--orange);color:var(--black);font-weight:900;font-size:.74rem;letter-spacing:.1em;padding:.3rem .6rem;margin-bottom:1.1rem;text-transform:uppercase}
.plan-cta{text-align:center;margin-top:3rem}
@media(max-width:900px){.plan-grid{grid-template-columns:1fr}}

/* ---------- offer ---------- */
.offer-card{position:relative;background:var(--black);color:var(--white);margin-top:3.2rem;padding:3rem;display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,.9fr);gap:3rem}
.offer-card::before{content:"";position:absolute;top:0;left:0;right:0;height:8px;background:linear-gradient(90deg,var(--orange) 0%,var(--orange) 70%,var(--gold) 100%)}
.offer-kicker{font-weight:900;text-transform:uppercase;letter-spacing:.06em;font-size:clamp(1.3rem,2.4vw,1.9rem);line-height:1.1;margin-bottom:1.6rem}
.offer-kicker span{color:var(--orange)}
.engine-list li{display:flex;gap:.85rem;padding:.95rem 0;border-bottom:1px solid var(--line-dark);font-size:.96rem;line-height:1.55;color:rgba(255,255,255,.78)}
.engine-list li:last-child{border-bottom:none}
.engine-list .tick{color:var(--orange);font-weight:900;flex:none}
.engine-list strong{color:var(--white)}
.offer-side{background:#181818;padding:2.2rem;align-self:start;border:1px solid var(--line-dark)}
.offer-side h4{font-weight:800;text-transform:uppercase;letter-spacing:.14em;font-size:.74rem;color:var(--gold);margin-bottom:.9rem}
.offer-side .price-line{font-weight:900;font-size:1.45rem;text-transform:uppercase;line-height:1.2;margin-bottom:1rem}
.offer-side p{font-size:.9rem;color:rgba(255,255,255,.72);line-height:1.65;margin-bottom:1.6rem}
.offer-side .custom{margin-top:1.4rem;font-size:.8rem;color:var(--gray-light);border-top:1px solid var(--line-dark);padding-top:1.2rem;margin-bottom:0}
.offer-side .custom strong{color:var(--gold)}
/* offer: engine deliverable cards with mini-mockups */
.eng-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:1.1rem;margin-bottom:1.3rem}
.eng-card{background:#141414;border:1px solid var(--line-dark);padding:1rem 1rem 1.15rem}
.eng-card h5{font-weight:800;text-transform:uppercase;letter-spacing:.05em;font-size:.82rem;color:var(--white);margin:1rem 0 .45rem}
.eng-card p{font-size:.82rem;line-height:1.55;color:rgba(255,255,255,.66)}
.eng-card p strong{color:rgba(255,255,255,.92)}
.eng-mock{position:relative;background:var(--paper);height:108px;overflow:hidden;padding:10px 12px}
.eng-mock .mk-l{display:block;height:6px;background:#D8D4CB;border-radius:2px;margin:6px 0;width:82%}
.eng-mock .mk-l.s{width:58%}
.eng-mock .mk-l.n{width:44%;background:#BDB8AD}
.m-site{padding-top:26px}
.m-site .mk-bar{position:absolute;top:0;left:0;right:0;height:16px;background:#E5E1D8;display:flex;align-items:center;gap:4px;padding:0 8px}
.m-site .mk-bar i{width:5px;height:5px;border-radius:50%;background:#BDB8AD}
.m-site .mk-h{display:block;width:64%;height:10px;background:var(--black)}
.m-site .mk-btn{display:inline-block;background:var(--orange);color:var(--black);font-weight:800;font-size:7.5px;letter-spacing:.08em;text-transform:uppercase;padding:4px 7px;margin-top:3px}
.m-ad .mk-tag{display:inline-block;font-weight:800;font-size:8px;letter-spacing:.06em;text-transform:uppercase;color:var(--black);border:1px solid #BDB8AD;padding:1px 4px;margin-bottom:7px}
.m-ad .mk-title{display:block;width:74%;height:9px;background:#3A3A3A;border-radius:2px}
.m-ad .mk-badge{display:inline-block;margin-top:8px;background:#0E8A3E;color:#FFF;font-weight:700;font-size:7.5px;letter-spacing:.05em;text-transform:uppercase;padding:3px 6px;border-radius:2px}
.m-meta{display:flex;flex-direction:column;gap:6px}
.m-meta .mk-row{display:flex;align-items:center;gap:6px}
.m-meta .av{width:14px;height:14px;border-radius:50%;background:var(--orange);flex:none}
.m-meta .mk-row .mk-l{margin:0}
.m-meta .foot .mk-l{width:30%}
.m-meta .mk-img{flex:1;min-height:38px;background:linear-gradient(135deg,var(--orange),var(--gold))}
.m-meta .mk-chip{margin-left:auto;background:var(--black);color:#FFF;font-weight:700;font-size:7.5px;text-transform:uppercase;letter-spacing:.06em;padding:3px 6px}
.m-gbp .mk-stars{display:block;color:var(--gold);font-size:10px;font-weight:700;letter-spacing:1px;margin:4px 0 7px}
.m-gbp .mk-stars b{color:var(--black);letter-spacing:0}
.m-gbp .mk-map{display:block;position:relative;height:42px;background:#E5E1D8;overflow:hidden}
.m-gbp .mk-map::before{content:"";position:absolute;left:-10%;top:55%;width:120%;height:5px;background:#F2EFE8;transform:rotate(-14deg)}
.m-gbp .mk-map::after{content:"";position:absolute;left:35%;top:-25%;width:5px;height:150%;background:#F2EFE8;transform:rotate(20deg)}
.m-gbp .pin{position:absolute;left:47%;top:30%;width:12px;height:12px;background:var(--orange);border-radius:50% 50% 50% 0;transform:rotate(-45deg);z-index:1}

/* offer: stage cards */
.stage-head{margin-top:4.6rem;max-width:800px}
.stage-head .lead{margin-top:1.4rem}
.stage-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1.4rem;margin-top:2.4rem}
.stage-card{position:relative;border:2px solid var(--black);background:var(--white);padding:1.9rem 1.6rem 1.7rem;display:flex;flex-direction:column;transition:transform .18s ease,box-shadow .18s ease}
.stage-card:hover{transform:translateY(-5px);box-shadow:8px 8px 0 var(--orange)}
.stage-card .k{display:inline-block;align-self:flex-start;background:var(--black);color:var(--white);font-weight:900;font-size:.66rem;letter-spacing:.14em;padding:.34rem .6rem;text-transform:uppercase;margin-bottom:1.1rem}
.stage-card.flag{border-color:var(--orange)}
.stage-card.flag .k{background:var(--orange);color:var(--black)}
.stage-card .flag-tag{position:absolute;top:-13px;right:14px;background:var(--gold);color:var(--black);font-weight:900;font-size:.6rem;letter-spacing:.12em;text-transform:uppercase;padding:.32rem .55rem}
.stage-card h4{font-weight:800;text-transform:uppercase;font-size:1.02rem;letter-spacing:.03em;line-height:1.25}
.stage-card .who{font-size:.86rem;color:var(--gray);font-weight:600;margin:.55rem 0 1rem;line-height:1.5}
.stage-card ul{margin-bottom:1.2rem}
.stage-card li{display:flex;gap:.6rem;padding:.32rem 0;font-size:.9rem;font-weight:500;line-height:1.5}
.stage-card li .tick{color:var(--orange);font-weight:900;flex:none}
.stage-card .note{margin-top:auto;border-top:1px solid var(--line);padding-top:.9rem;font-size:.8rem;color:var(--gray);font-weight:600;line-height:1.5}
.stage-note{margin-top:1.8rem;font-size:.95rem;font-weight:600;color:var(--ink)}
.stage-note .tick{color:var(--orange);font-weight:900;margin-right:.5rem}
@media(max-width:900px){.stage-grid{grid-template-columns:1fr}}

/* offer: pull quote */
.pull-quote{margin:5rem auto 0;max-width:880px;text-align:center}
.pull-quote .pq{font-weight:800;text-transform:uppercase;letter-spacing:-.01em;line-height:1.2;font-size:clamp(1.45rem,3.2vw,2.4rem)}
.pull-quote .pq-sub{margin:1.5rem auto 0;max-width:640px;font-size:1rem;font-weight:500;color:var(--ink);line-height:1.65}
@media(max-width:980px){.offer-card{grid-template-columns:1fr;padding:2rem}}

/* ---------- proof ---------- */
.metric-note{font-size:.74rem;color:var(--gray);margin-top:.8rem;font-weight:500}
.proof-grid{display:grid;grid-template-columns:repeat(2,1fr);grid-auto-rows:1fr;gap:1.4rem;margin-top:3rem}
.t-card{border:2px solid var(--black);padding:2.4rem 2.2rem 2.1rem;background:var(--white);position:relative;transition:transform .18s ease,box-shadow .18s ease;display:flex;flex-direction:column}
.t-card:hover{transform:translateY(-5px);box-shadow:8px 8px 0 var(--gold)}
.t-card .mark{position:absolute;top:-20px;left:22px;background:var(--orange);color:var(--black);font-size:1.7rem;font-weight:900;width:40px;height:40px;display:flex;align-items:flex-end;justify-content:center;line-height:1.4}
.t-card .q{font-size:1.02rem;line-height:1.7;font-weight:500}
.t-card .q strong{background:linear-gradient(transparent 58%,rgba(255,102,0,.35) 58%)}
.t-card .who{margin-top:auto;padding-top:1.7rem;display:flex;align-items:center;gap:.9rem}
.t-card .avatar{width:46px;height:46px;background:var(--black);color:var(--orange);font-weight:900;display:flex;align-items:center;justify-content:center;font-size:1rem;flex:none}
.t-card .who .n{font-weight:800;text-transform:uppercase;font-size:.84rem;letter-spacing:.04em}
.t-card .who .r{font-size:.78rem;color:var(--gray)}
@media(max-width:900px){.proof-grid{grid-template-columns:1fr}}

/* ---------- stakes ---------- */
.stakes-grid{display:grid;grid-template-columns:1fr 1fr;gap:1.4rem;margin-top:3rem}
.path{padding:2.5rem 2.3rem;border:2px solid var(--line-dark)}
.path h3{font-weight:900;text-transform:uppercase;font-size:1.02rem;letter-spacing:.08em;margin-bottom:1.5rem;display:flex;align-items:center;gap:.7rem}
.path li{display:flex;gap:.75rem;padding:.6rem 0;font-size:.96rem;font-weight:500;line-height:1.6}
.path .x{font-weight:900;flex:none}
.path.bad{color:rgba(255,255,255,.7)}
.path.bad .x{color:var(--gray)}
.path.bad h3{color:var(--gray-light)}
.path.good{background:var(--orange);color:var(--black);border-color:var(--orange)}
.path.good li{font-weight:600}
.path.good .x{color:var(--black)}
@media(max-width:900px){.stakes-grid{grid-template-columns:1fr}}

/* ---------- payoff ---------- */
.payoff{text-align:center}
.payoff .lead{max-width:740px;margin:1.8rem auto 0;color:var(--ink)}
.payoff .roller-line{width:120px;height:8px;background:var(--orange);margin:2.6rem auto 0}

/* ---------- cta band ---------- */
.cta-band{background:var(--orange);color:var(--black);padding:120px 0;border-top:6px solid var(--black);text-align:center}
.cta-band h2{font-size:clamp(3.2rem,10vw,7.5rem)}
.cta-band .lead{max-width:680px;margin:1.8rem auto 2.6rem;font-weight:600}
.cta-band .small-line{margin-top:1.6rem;font-size:.86rem;font-weight:700;text-transform:uppercase;letter-spacing:.08em}

/* ---------- faq ---------- */
.faq-list{max-width:840px;margin:3rem auto 0}
.faq-list details{border:2px solid var(--black);margin-bottom:1rem;background:var(--white)}
.faq-list summary{cursor:pointer;list-style:none;display:flex;justify-content:space-between;align-items:center;gap:1rem;padding:1.3rem 1.5rem;font-weight:800;text-transform:uppercase;font-size:.9rem;letter-spacing:.03em}
.faq-list summary::-webkit-details-marker{display:none}
.faq-list summary .pm{color:var(--orange);font-weight:900;font-size:1.4rem;flex:none;line-height:1;transition:transform .2s ease}
.faq-list details[open] summary .pm{transform:rotate(45deg)}
.faq-list .a{padding:0 1.5rem 1.5rem;font-size:.95rem;line-height:1.7;color:var(--ink)}

/* ---------- footer ---------- */
footer{background:var(--black);color:var(--white);padding:76px 0 40px}
.foot-grid{display:flex;justify-content:space-between;gap:2.5rem;flex-wrap:wrap;align-items:flex-start}
.foot-tag{margin-top:1.1rem;color:var(--gray-light);font-size:.92rem;max-width:320px;line-height:1.6}
.foot-links{display:flex;gap:1.8rem;flex-wrap:wrap;align-items:center}
.foot-links a{color:var(--gray-light);font-size:.8rem;font-weight:700;text-transform:uppercase;letter-spacing:.1em;transition:color .15s}
.foot-links a:hover{color:var(--orange)}
.foot-bottom{border-top:1px solid var(--line-dark);margin-top:3.2rem;padding-top:1.7rem;display:flex;justify-content:space-between;gap:1rem;flex-wrap:wrap;font-size:.78rem;color:var(--gray)}
.foot-bottom .stamp-line{color:var(--orange);font-weight:700;text-transform:uppercase;letter-spacing:.08em}

/* ---------- reveal ---------- */
.reveal{opacity:0;transform:translateY(26px);transition:opacity .7s ease,transform .7s ease}
.reveal.in{opacity:1;transform:none}
.reveal.d2{transition-delay:.12s}
.reveal.d3{transition-delay:.24s}
@media (prefers-reduced-motion: reduce){.reveal{opacity:1;transform:none;transition:none}}

/* ---------- highlight variants ---------- */
.hl-full{color:var(--white)}
.hl-full::after{height:100%;bottom:0;transform:skew(-6deg)}

html{scroll-padding-top:90px}
@media(max-width:640px){section{padding:72px 0}.hero{padding:140px 0 80px}}

/* ---------- mobile fixes (2026-07 audit) ---------- */
@media(max-width:700px){
  /* Multi-word .hl spans were white-space:nowrap → horizontal overflow on phones.
     Allow wrapping; swap skewed ::after bar for a line-safe highlight that clones across wraps. */
  .hl{white-space:normal;padding:0 .05em;background:linear-gradient(transparent 60%,var(--orange) 60%,var(--orange) 97%,transparent 97%);-webkit-box-decoration-break:clone;box-decoration-break:clone}
  .hl::after{content:none}
  .hl-gold{background:linear-gradient(transparent 60%,var(--gold) 60%,var(--gold) 97%,transparent 97%)}
  .hl-full{background:var(--orange);color:var(--white)}
}
@media(max-width:640px){
  .guide-stats{grid-template-columns:1fr}
  .gstat{display:flex;align-items:baseline;gap:.8rem}
  .gstat .v{font-size:1.4rem;flex:none;min-width:74px}
  .gstat .l{margin-top:0}
  .milestone{padding:2rem 1.4rem}
  .milestone .big{font-size:clamp(2rem,10vw,4.4rem)} /* "$1,000,000" was overflowing its box */
}
@media(max-width:560px){
  .offer-card{padding:1.7rem 1.3rem;gap:2rem}
  .eng-grid{grid-template-columns:1fr}
  .stage-card{padding:1.6rem 1.3rem 1.5rem}
  .offer-side{padding:1.6rem 1.3rem}
  .path{padding:1.8rem 1.4rem}
  .t-card{padding:2.2rem 1.4rem 1.8rem}
  .step{padding:1.8rem 1.4rem}
  .prob-card{padding:1.6rem 1.3rem}
}

/* ---------- keyboard focus ---------- */
a:focus-visible,button:focus-visible,summary:focus-visible{outline:3px solid var(--orange);outline-offset:3px}
.cta-band a:focus-visible,.path.good a:focus-visible{outline-color:var(--black)}
/* =========================================================
   2. BLOG + INTERIOR PAGES
   Same palette, type and hard edges as the landing page.
   ========================================================= */

/* ---------- interior hero ---------- */
.page-hero{position:relative;background:var(--black);color:var(--white);padding:150px 0 66px;overflow:hidden}
.page-hero .swipe{position:absolute;top:0;left:0;width:46%;height:7px;background:var(--orange)}
.page-hero .watermark{position:absolute;right:-50px;bottom:-46px;font-weight:900;font-size:clamp(8rem,20vw,16rem);line-height:1;color:transparent;-webkit-text-stroke:1px rgba(255,255,255,.06);text-transform:uppercase;letter-spacing:-.03em;user-select:none;pointer-events:none}
.page-hero .inner{position:relative;max-width:820px}
.page-hero .eyebrow{color:var(--gold);margin-bottom:1.3rem}
.page-hero h1{margin-bottom:1.1rem}
.page-hero .sub{font-size:clamp(1rem,1.5vw,1.18rem);color:rgba(255,255,255,.82);font-weight:500;line-height:1.6;max-width:640px}
.page-hero .crumbs{font-size:.76rem;font-weight:700;text-transform:uppercase;letter-spacing:.12em;color:var(--gray-light);margin-bottom:1.3rem}
.page-hero .crumbs a{color:var(--gray-light)}
.page-hero .crumbs a:hover{color:var(--orange)}
.page-hero .crumbs .sep{color:var(--orange);margin:0 .5rem}

/* ---------- post meta ---------- */
.post-meta{display:flex;flex-wrap:wrap;align-items:center;gap:.55rem 1.1rem;font-size:.78rem;font-weight:700;text-transform:uppercase;letter-spacing:.1em;color:var(--gray-light);margin-top:1.6rem}
.post-meta .dot{width:4px;height:4px;background:var(--orange);border-radius:50%}
.post-meta .cat{background:var(--orange);color:var(--black);padding:.3rem .6rem;letter-spacing:.12em}

/* ---------- post grid ---------- */
.post-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1.6rem;margin-top:3rem}
@media(max-width:980px){.post-grid{grid-template-columns:repeat(2,1fr)}}
@media(max-width:680px){.post-grid{grid-template-columns:1fr}}
.post-card{display:flex;flex-direction:column;background:var(--white);border:2px solid var(--black);transition:transform .18s ease,box-shadow .18s ease}
.post-card:hover{transform:translateY(-5px);box-shadow:8px 8px 0 var(--orange)}
.post-card .thumb{display:block;aspect-ratio:16/10;overflow:hidden;background:var(--paper);border-bottom:2px solid var(--black)}
.post-card .thumb img{width:100%;height:100%;object-fit:cover;transition:transform .35s ease}
.post-card:hover .thumb img{transform:scale(1.04)}
.post-card .thumb.empty{display:flex;align-items:center;justify-content:center;background:var(--black)}
.post-card .thumb.empty span{font-weight:900;font-size:2.2rem;color:rgba(255,255,255,.1);text-transform:uppercase;letter-spacing:-.02em}
.post-card .body{padding:1.7rem 1.6rem;display:flex;flex-direction:column;flex:1}
.post-card .cat{font-size:.68rem;font-weight:800;text-transform:uppercase;letter-spacing:.14em;color:var(--orange);margin-bottom:.7rem}
.post-card h3{font-weight:800;font-size:1.12rem;line-height:1.25;text-transform:uppercase;letter-spacing:-.01em;margin-bottom:.7rem}
.post-card h3 a:hover{color:var(--orange)}
.post-card p{font-size:.93rem;line-height:1.6;color:var(--ink);margin-bottom:1.2rem}
.post-card .card-foot{margin-top:auto;display:flex;align-items:center;justify-content:space-between;gap:1rem;border-top:1px solid var(--line);padding-top:.9rem;font-size:.72rem;font-weight:700;text-transform:uppercase;letter-spacing:.1em;color:var(--gray)}
.post-card .more{color:var(--black);display:inline-flex;align-items:center;gap:.4rem}
.post-card:hover .more{color:var(--orange)}

/* featured (first) post on the blog index */
.post-card.feature{grid-column:1/-1;flex-direction:row}
.post-card.feature .thumb{flex:0 0 46%;aspect-ratio:auto;border-bottom:0;border-right:2px solid var(--black)}
.post-card.feature .body{padding:2.4rem 2.2rem}
.post-card.feature h3{font-size:clamp(1.4rem,2.4vw,2rem)}
.post-card.feature p{font-size:1rem}
@media(max-width:880px){.post-card.feature{flex-direction:column}.post-card.feature .thumb{flex:none;aspect-ratio:16/10;border-right:0;border-bottom:2px solid var(--black)}}

/* ---------- single post ---------- */
.entry-wrap{max-width:780px;margin:0 auto}
.featured-img{margin:0 0 2.6rem;border:2px solid var(--black)}
.featured-img img{width:100%;display:block}
.entry{font-size:1.06rem;line-height:1.8;color:var(--ink)}
.entry > *:first-child{margin-top:0}
.entry p{margin:0 0 1.5rem}
.entry h2{font-weight:800;text-transform:uppercase;letter-spacing:-.01em;line-height:1.15;font-size:clamp(1.5rem,2.6vw,2rem);margin:2.8rem 0 1rem;padding-top:.4rem}
.entry h2::before{content:"";display:block;width:54px;height:5px;background:var(--orange);margin-bottom:1.1rem}
.entry h3{font-weight:800;text-transform:uppercase;font-size:1.16rem;letter-spacing:.01em;margin:2.2rem 0 .8rem}
.entry h4{font-weight:800;font-size:1.02rem;margin:1.8rem 0 .7rem}
.entry ul,.entry ol{margin:0 0 1.5rem;padding-left:0;list-style:none}
.entry ol{counter-reset:rollout-ol}
.entry li{position:relative;padding-left:1.9rem;margin-bottom:.7rem;line-height:1.7}
.entry ul li::before{content:"\2713";position:absolute;left:0;top:0;color:var(--orange);font-weight:900}
.entry ol li{counter-increment:rollout-ol}
.entry ol li::before{content:counter(rollout-ol) ".";position:absolute;left:0;top:0;color:var(--orange);font-weight:900}
.entry a{color:var(--black);text-decoration:underline;text-decoration-color:var(--orange);text-decoration-thickness:2px;text-underline-offset:3px}
.entry a:hover{color:var(--orange)}
.entry strong{font-weight:800}
.entry blockquote{margin:2.2rem 0;padding:.2rem 0 .2rem 1.6rem;border-left:6px solid var(--orange);font-weight:700;font-size:1.14rem;line-height:1.55}
.entry blockquote p:last-child{margin-bottom:0}
.entry img,.entry figure{max-width:100%;height:auto;margin:2rem 0}
.entry figcaption{font-size:.82rem;color:var(--gray);margin-top:.6rem;font-weight:600}
.entry hr{border:0;height:2px;background:var(--line);margin:2.6rem 0}
.entry table{width:100%;border-collapse:collapse;margin:0 0 1.8rem;font-size:.95rem}
.entry th,.entry td{border:1px solid var(--line);padding:.7rem .9rem;text-align:left}
.entry th{background:var(--paper);font-weight:800;text-transform:uppercase;font-size:.78rem;letter-spacing:.08em}
.entry code{background:var(--paper);padding:.15rem .4rem;font-size:.9em}
.entry .wp-block-image{margin:2rem 0}

/* share + tags */
.entry-foot{max-width:780px;margin:3rem auto 0;padding-top:1.6rem;border-top:2px solid var(--black);display:flex;flex-wrap:wrap;gap:1rem;align-items:center;justify-content:space-between}
.tag-list{display:flex;flex-wrap:wrap;gap:.5rem}
.tag-list a{font-size:.72rem;font-weight:700;text-transform:uppercase;letter-spacing:.08em;border:1.5px solid var(--black);padding:.35rem .7rem}
.tag-list a:hover{background:var(--orange);border-color:var(--orange)}
.back-link{font-size:.78rem;font-weight:800;text-transform:uppercase;letter-spacing:.1em}
.back-link:hover{color:var(--orange)}

/* author */
.author-box{max-width:780px;margin:2.4rem auto 0;background:var(--paper);border-left:8px solid var(--orange);padding:1.7rem 1.8rem;display:flex;gap:1.2rem;align-items:flex-start}
.author-box img{border-radius:50%;flex:none}
.author-box .n{font-weight:800;text-transform:uppercase;letter-spacing:.04em;font-size:.92rem}
.author-box p{font-size:.92rem;color:var(--ink);margin-top:.4rem;line-height:1.6}

/* related */
.related{background:var(--paper);border-top:1px solid var(--line)}
.related h2{font-weight:800;text-transform:uppercase;font-size:clamp(1.3rem,2.4vw,1.9rem);letter-spacing:-.01em}

/* ---------- pagination ---------- */
.pagination{display:flex;flex-wrap:wrap;gap:.5rem;justify-content:center;margin-top:3.4rem}
.pagination .page-numbers{display:inline-flex;align-items:center;justify-content:center;min-width:46px;height:46px;padding:0 .8rem;border:2px solid var(--black);font-weight:800;font-size:.85rem;background:var(--white)}
.pagination .page-numbers:hover{background:var(--black);color:var(--white)}
.pagination .page-numbers.current{background:var(--orange);border-color:var(--orange);color:var(--black)}
.pagination .page-numbers.dots{border-color:transparent;background:transparent}

/* ---------- search form ---------- */
.search-form{display:flex;gap:.6rem;max-width:520px}
.search-form input[type=search]{flex:1;border:2px solid var(--black);padding:.85rem 1rem;font-family:inherit;font-size:.95rem;font-weight:600;background:var(--white)}
.search-form input[type=search]:focus{outline:3px solid var(--orange);outline-offset:0}
.search-form button{border:2px solid var(--black);background:var(--black);color:var(--white);font-family:inherit;font-weight:800;text-transform:uppercase;letter-spacing:.08em;font-size:.78rem;padding:0 1.3rem;cursor:pointer}
.search-form button:hover{background:var(--orange);border-color:var(--orange);color:var(--black)}

/* ---------- empty / 404 ---------- */
.empty-state{text-align:center;max-width:620px;margin:0 auto;padding:3rem 0}
.empty-state h2{font-weight:800;text-transform:uppercase;font-size:1.6rem;margin-bottom:1rem}
.empty-state p{color:var(--ink);margin-bottom:1.8rem}

/* ---------- generic page (page.php) ---------- */
.page-body{max-width:820px;margin:0 auto}

/* ---------- skip link + a11y ---------- */
.skip-link{position:absolute;left:-9999px;top:0;background:var(--orange);color:var(--black);padding:.8rem 1.2rem;font-weight:800;z-index:200}
.skip-link:focus{left:12px;top:12px}
.screen-reader-text{position:absolute!important;width:1px;height:1px;overflow:hidden;clip:rect(1px,1px,1px,1px);white-space:nowrap}
a:focus-visible,button:focus-visible,input:focus-visible{outline:3px solid var(--orange);outline-offset:2px}

/* ---------- WP core alignment helpers ---------- */
.alignwide{max-width:1100px;margin-left:auto;margin-right:auto}
.alignfull{max-width:100vw;margin-left:calc(50% - 50vw);margin-right:calc(50% - 50vw)}
.aligncenter{margin-left:auto;margin-right:auto;text-align:center}
.alignleft{float:left;margin:.4rem 1.6rem 1.2rem 0}
.alignright{float:right;margin:.4rem 0 1.2rem 1.6rem}
.wp-caption{max-width:100%}
.sticky .post-card{box-shadow:8px 8px 0 var(--gold)}

/* =========================================================
   3. ELEMENTOR COMPATIBILITY
   Elementor emits its global link colour as `.elementor-kit-N a`
   (specificity 0,1,1), which outranks a single-class rule such as
   `.btn-orange` (0,1,0). Unchecked, it paints every button's text with
   the global accent colour, so an orange button ends up with orange
   text. These rules re-assert our colours at a higher specificity.
   ========================================================= */
.btn.btn-orange,
.btn.btn-orange:hover,
.btn.btn-orange:focus,
.btn.btn-orange .btn-arrow{color:var(--black)}
.btn.btn-black,
.btn.btn-black:hover,
.btn.btn-black:focus,
.btn.btn-black .btn-arrow{color:var(--white)}
.btn.btn-ghost,
.btn.btn-ghost:hover,
.btn.btn-ghost:focus,
.btn.btn-ghost .btn-arrow{color:var(--white)}
body a.skip-link,
body a.skip-link:focus{color:var(--black)}
.site-nav .logo,
footer .logo{color:var(--white)}
.post-card h3 a{color:var(--black)}
.post-card h3 a:hover{color:var(--orange)}
.entry-foot .back-link{color:var(--black)}
.entry-foot .back-link:hover{color:var(--orange)}
.entry-foot .tag-list a{color:var(--black)}
.pagination .page-numbers{color:var(--black)}
.pagination .page-numbers:hover{color:var(--white)}
.pagination .page-numbers.current{color:var(--black)}
.page-hero .crumbs a{color:var(--gray-light)}
.page-hero .crumbs a:hover{color:var(--orange)}