Growth
Growth > Leads

Predictable growth for painting companies.

We build painting companies a marketing engine that turns ad spend into booked jobs and real revenue. Next month stops being a mystery.

Proven The same engine took Ellison Painting to a $1,000,000 month this year.

Founded by painters Run by marketers
Capped roster A few clients at a time, done right
Month-to-month No long contracts
Your Weekly Growth Scorecard Sample data
$0 ▲ 31% YoY
Revenue booked this month
Booked revenue · last 12 weeks▲ trending up
0
Jobs booked
$0
Cost / booked job
0
Weeks booked out
What we report. Not vanity metrics.

Sample scorecard with illustrative numbers. Every client gets their own, every week.

Feast or famine is no way to run a painting company.

You do excellent work and run a real company. Your pipeline still swings like a rookie's: slammed all summer, scraping through winter. And every marketing guy who promised to fix it sold you the same thing. More leads.

The Rollercoaster

Booked solid in June, dead quiet in January. You can't plan a company around a pipeline you can't see.

The Lead-Vendor Burn

The same lead, sold to you and three competitors. You pay either way, and the prize for winning the phone race is a bidding war.

The Vanity Report

The report says 47 leads. It doesn't say how many turned into estimates, how many booked, or what any of it earned you.

Leads are easy to count. Booked jobs pay your crews.
We built Rollout on that difference.

We don't sell leads. We grow painting companies.

Rollout didn't start in a marketing office. It started inside Ellison Painting, our founder's company, which needed marketing that produced booked jobs instead of binders of leads. So we built the system ourselves.

This year that system carried Ellison to a $1,000,000 month. Today senior marketers install the same engine for companies at every stage, and the painter roots keep us honest about what a booked job is actually worth.

Founded by painters. Run by marketers.
$1M
Booked in a single month by the company we grew first.
100%
Painting companies. That's the whole roster.
52
Weekly scorecards a year. You always know where you stand.
The Receipt
$1,000,000
Booked in a single month
Ellison Painting · 2026

Ellison is where the Engine was built, and where it still runs every month. We install the same system for clients at every stage of growth.

Ellison is our founder's company. Your numbers will depend on your market, your stage, and how well you sell. We'll tell you what's realistic on the call.

Growth in three moves.

01Step 01

Book a Growth Call

Thirty minutes on your numbers, your market, and your goals. You get a straight answer about fit and what's possible. We keep the roster small, so we do say no.

02Step 02

We Install Your Growth Engine

Your website, Google Ads, Local Services, Meta, and local SEO, built as one system and scoped to your stage, live in weeks. You keep painting while we build.

03Step 03

The Pipeline Gets Consistent

Every week you see booked jobs, revenue, and cost per booked job on one scorecard. There's no gimmick in any of it. Steady, effective marketing compounds until a full pipeline is so predictable it starts to feel boring, and boring is what you can plan a company around.

One engine. Scoped to your stage.

The flagship is the full Growth Engine, one team running the whole system. Every Engine is scoped to fit: simpler where you're starting, heavier where you're scaling. Same system, same scorecard either way.

The Rollout Growth Engine
A site that converts

Most clients keep the site they have. If it books estimates, the Engine runs on it as-is. If it's holding you back, a rebuild is its own separate project, never bundled in by surprise.

Google Ads + Local Services

Get found by the people hiring a painter this week.

Meta campaigns

Your brand in the neighborhood's feed while the pipeline fills.

Local SEO + Business Profile

Assets you own that compound every month you run them.

  • The Weekly Growth Scorecard. Booked jobs, revenue, and cost per booked job, every single week.
  • Direct access. The people running your account are one message away.
  • A capped roster. Senior marketers on your account from day one, with room to do it right.

What it costs

Priced on your Growth Call

Scoped to your market, your goals, and how fast you want to move. Month-to-month because partnership should be a choice, not a contract. And because marketing compounds, we judge it the same way you do: by the trend across seasons, never a single month.

Book a Growth Call

Not ready for the full Engine? Plans start with the SEO Engine, our SEO-only plan with no ad spend required, and scale as your numbers do. See the stages below.

Built for your stage.

Some companies need the whole system on day one. Others start simpler. Every Engine is scoped on the Growth Call, and if the foundation needs work, we'll tell you before you spend a dollar.

Stage 01 · Getting Found

Your first system

Work comes from word of mouth and a lead vendor, and you're done guessing.

  • Google Business Profile, managed properly
  • Reviews handled, every week
  • One campaign, run right

Prove the numbers first. Nothing gets thrown away when you add lanes.

The Flagship Stage 02 · Scaling Up

The full Growth Engine

Crews are steady, and you want months you can plan a company around.

  • Site, Google + LSA, Meta, and local SEO as one system
  • The Weekly Growth Scorecard
  • Senior team, direct access

Scoped to your market, your goals, and how fast you want to move.

Stage 03 · Market Leader

Marketing HQ

Past $3M and climbing? A different animal: multiple markets and a bigger machine to feed.

  • Full-scope marketing: paid, organic, brand, content, systems
  • Multi-market strategy, custom builds and reporting
  • A senior team built around you

Bespoke engagement, scoped per client. It's a separate conversation on the call.

Already running ads, or happy with your SEO? We'll take the lane you need and leave what's working alone.

A website without traffic is a brochure.
Ads without a converting site are a donation to Google.

That's why the Engine runs as one system. Start with the piece you need most and add lanes as you grow. You'll never have to switch agencies or start over.

Painters don't want promises. They want receipts.

We're on track to do $3 million this year, and honestly, a big part of that is the SEO work you guys have put in. More than anything else, that's what's driving it.

BB
Bruce Byrnes
Owner, Exemplary Painting

We've had back-to-back record months this year, way beyond our targets, thanks to the marketing system Rollout built and the way they coordinate every piece of it.

BE
Brad Ellison
Founder, Ellison Painting

I was looking at the dashboard and I noticed on Meta we're getting, like, a 30x ROI right now.

JF
Jeff Funk
Owner, Funky Painting

Last month was the best month we've ever had. Almost $680K in sales.

MP
Mike Powers
Powers Painting

Quotes pulled from recent client Touch Point calls (June 2026), lightly trimmed for length.

Two ways the next twelve months can go.

Keep guessing

  • Another winter scraping for work and discounting to survive.
  • Another vendor selling the same lead to you and your competitors.
  • Reports full of leads that never tie back to revenue.
  • Growth that depends on referrals, the weather, and luck.

Run the Engine

  • A pipeline you can read on one page, every week.
  • A steady flow of real estimates, so when your team closes, the calendar fills weeks out.
  • Bids priced with a backbone, because you don't need every job.
  • A company that grows on purpose.

Growth you can count on.

The pipeline stays full, your team closes, and the calendar fills. Winter starts with work already booked, and spring starts with you choosing the jobs worth taking. There's no magic in any of it. It's a system, and it was built inside a painting company first.

Questions painters actually ask.

How much does it cost? +
Every plan is scoped to your market, your goals, and your stage on the Growth Call, because painting a mid-size suburb and dominating a metro are different builds. Plans run from the SEO Engine, our SEO-only plan with no ad spend required, up to full multi-channel management. It's always month-to-month, and we're deliberately not the cheapest. A small roster of clients gets a senior team that answers for your pipeline, with the numbers on the table every week.
Aren't you just another lead vendor? +
No, and it's a fair question because most painters have been burned. Lead vendors sell the same lead to several companies and keep all the assets. We build assets you own and control: your SEO, your ad accounts, your brand. Need a site? We build those too, as its own clearly scoped project, and you own it outright. And we report booked jobs and revenue, not lead counts.
How fast will I see results? +
It varies, and anyone who promises you a date is guessing. Some clients book jobs in their first week. Most feel real traction inside the first 30 to 45 days as the paid channels dial in. SEO takes months to compound, then keeps paying long after. What never varies is visibility: your scorecard shows exactly where things stand from week one, so you're never left wondering.
Do you only work with painting companies? +
Yes. Residential and commercial painting companies make up the entire roster, and that focus is a big part of why the Engine works as fast as it does. If you run a multi-trade shop with a painting division, bring it up on the call.
We're nowhere near a $1M month. Is this for us? +
Yes. That $1M month is just the latest record the Engine has set. The bar keeps moving, and it was never the entry requirement. Plans start with the SEO Engine and grow as your numbers do: first dedicated crews, first seven-figure year, then a push for the top of your market. Same system, different scale. The Growth Call is where we map yours.
We already run ads, or we have an SEO company. Can you work with that? +
Yes. We can take a single lane, like your Google Business Profile or your campaigns, and leave what's already working alone. Everything we touch reports to the same scorecard, so for the first time you'll see the whole picture in one place. And if what you have is working, we'll tell you so.
Do you build our website too? +
We can, but it's its own project, not folded into the monthly marketing. If your current site already books estimates, we'll run the Engine on it and leave it alone. If it's costing you jobs, we'll scope a focused build separately and tell you straight what it needs. You'll never get a surprise website charge buried in a marketing invoice.
What do you need from us? +
A few hours during onboarding, photos from real jobs, and a sales process that answers the phone. The Engine fills the pipeline; your team still has to pick up. If we see a gap there, we'll tell you on the call. Telling you the truth about it is part of the service.
Why month-to-month? +
Because retainers shouldn't be handcuffs. The weekly scorecard means you always know where things stand, and since marketing compounds, we look at the trend across months and seasons, not any single one. We'd rather earn twelve renewals a year than one locked-in signature.

Let's roll.

Book a 30-minute Growth Call. We'll look at your numbers and your market and give you a straight answer on whether we can grow you. The roster is capped, and we'd rather say no than overpromise.

Book a Growth Call

No pressure and no hard sell. If we're not the right fit, we'll point you toward whoever is.